What is Clay?
Clay is a spreadsheet with superpowers for go-to-market teams. It connects 100+ data providers into one place, so you can build lead lists, enrich them through waterfalls, qualify accounts with AI, and write personalization variables, all in one table instead of ten tabs and CSV exports.
What makes it different from a normal data tool is the workflow layer: every row can run research prompts, call APIs, and chain enrichments conditionally. That turns list building from a manual chore into a system you run again and again.
How we use it at Viralnetix
Clay is the center of every engine we build. Adacta's full European insurance TAM is mapped, tiered and refreshed in Clay. The CPG protein brand went from hand-built Google Maps lists to every relevant retail and wellness location in the US, loaded and qualified in Clay. If a case study on our site has a number in it, Clay was in the loop. We hold the Clay Automated Outbound certification.
